Why?

The Firm Foundations Campaign is seeking to promote the need for investment and quality in early years settings. One of the key messages of the Campaign is the need to consolidate and build on the developments that have happened in early years in recent years.

We hope that as many people as possible will sign up to support the Campaign and take whatever action they can to make a noise about early years.  This is a time limited campaign so do get involved NOW!

What?

The key messages of the Firm Foundations Campaign are:

  • The need for a universal entitlement to high quality early years education and childcare for all young children
  • The importance of real partnership with parents and families in educating and caring for young children
  • The need for consolidation and continued improvement of recent developments in early years education and care (including the Early Years Foundation Stage and children’s centres)
  • The need for greater investment in early years education and care to reduce inequality and tackle disadvantage
  • The importance of developing a good quality early years workforce through improving training, pay and conditions